The Coca-Cola London Eye is centrally located in the heart of the capital, gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben.
At 135 metres, the Coca-Cola London Eye is the world's tallest cantilevered observation wheel; a feat of design and engineering, it has become the modern symbol representing the capital and a global icon. The experience showcases breathtaking 360-degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.
The gradual rotation in one of the 32 high-tech glass capsules takes approximately 30 minutes and gives you an ever-changing perspective of London. Within each capsule, interactive guides allow you to explore the capital's iconic landmarks in several languages.
An experience on the Coca-Cola London Eye will lift you high enough to see up to 40 kilometres on a clear day and keep you close enough to see the spectacular details of the city unfolding beneath you.
Make the most of your time with us by visiting our London Eye 4D Experience, free with every ticket. See London come to life through unique perspectives and multi-sensory special effects, including wind, bubbles and scent. The four-minute show is perfect to watch at the start of your visit.