Born in the upmarket, hedonistic summer playgrounds of Salcombe, Aldeburgh, Rock and Cowes, Jack Wills has slowly evolved through the upmarket university towns of Cambridge and Bristol and is now rolling out across the UK. Jack Wills has a rock solid, traditional British heritage, inspired by vintage sportswear, beachwear and classic British public school style. It is the epitome of British preppy cool.
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Venue Details & Map
136 Long AcreCovent GardenLondonWC2E 9AD
- +44 (0)20 7240 8946
- Public transport:
- Covent Garden, Underground
The quality is not as good as it used to be and the more formal clothes are not that versatile as the overt branding means you cannot wear the shirts or jackets to work (which somewhat undermines there purpose).
The pelican they stitch on is now dragging on brand as it makes the clothing look a bit 'chav' and something for school kids rather than young adults. Not helped that the execution...more
Okay, so I know you might associate Jack Wills with students wearing branded hoodies and young farmers wearing monogrammed sweaters and tweed, and I was pretty skeptical myself, but actually it's worth a second look. In fact they stock a much broader range of nicely styled, well-made, quality clothing that doesn't scream "Jack Wills", and which no one would ever guess came from here.