Born in the upmarket, hedonistic summer playgrounds of Salcombe, Aldeburgh, Rock and Cowes, Jack Wills has slowly evolved through the upmarket university towns of Cambridge and Bristol and is now rolling out across the UK. JW has a rock solid, traditional British heritage, inspired by vintage sportswear, beachwear and classic British public school style. It is the epitome of British preppy cool.
359 Upper Street, Islington, London, N1 0PD
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+44 (0)20 7226 5144
I love this store--I don't love the little duck and don't understand why they don't sell more clothes and why everything needs to be branded Wills or JW, but yet I walk in all the time because this is store design at its best--it is nothing short of fantastic what they have done with that building and the downstairs is set up for bands and the fitting room I stumbled into was the coolest...more
Jack Wills clothing is trying to be the UK equivalent of Abercrombie and whilst that US brand keep their exclusivity by only opening one shop in London (and Hollister's in every other city), Jack Wills have undergone a massive expansion scheme in the past few years.
Their Covent Garden shop used to have throngs of crowds with lines outside but with a new shop opening every other week so it...more
So eh, Jack Wills is it? Kind of like Abercrombie and Fitch but for pretentious British people*. The fact that I had never heard of this brand before doesn't say much for their PR machine, a shopper like me should be all over this shizz.
And in such a beautiful old building, right in the middle of Angel. Frankly I'd always assumed it was a woolly jumper shop. Doesn't say much for their...more