Abercrombie & Fitch


Abercrombie & Fitch is an American designer brand producing clothing of the American lifestyle for over one hundred years.

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Practical Information

7 Burlington Gardens, Mayfair, London, W1S 3ES

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+44 (0)20 7297 9409

Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app

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Venue Details & Map

Abercrombie & Fitch

7 Burlington Gardens
+44 (0)20 7297 9409
Public transport:
Piccadilly Circus, Underground


3 out of 5 based on 60 reviews

Top 5 reviews of Abercrombie & Fitch

4.0 out of 5 14 April 2014
by Rayan D.

Thought the clothing is not exactly in my age bracket, I do tend to get the odd piece of apparel from A&F. The areas are dimly lit and the clothes are laid out as if you were in a personal shoppers walk in wardrobe.

It is a beautiful shop and I found the staff very helpful. I was looking for a specific item of clothing I saw on a dummy in the window and a sales assistant who was sweeping the...more

1.0 out of 5 10 March 2013
by Patrick L.

I've been into this shop just to have a browse only, didn't really

purchase anything whatsoever. The staff are very volatile, aggressive,

and incredibly rude. Every time when I walk into the main entrance doors

of A&F in Mayfair, it's like I'm entering the Spearmint Rhino

Gentleman's Club, without the lap dancers and the wine bar. A&F is

simply Hellbound: Hellraiser; that's only when I'm...more

1.0 out of 5 22 October 2012
by Evamari K.

Deafening music and a chaotic system of clothes. No one can find anything, neither the customers nor even the - very very young - personnel. It smells like in places where no young folk should be ... (ahem). Due to the darkness one cannot see the colour of clothes properly.

Even if you buy anything of any colour, because you would not see it anyway, you have mastered the A&F-challenge and...more

1.0 out of 5 1 November 2010
by Tristan J.

Sightseeing tour of London for visitors:

Buckingham Palace - check

Big Ben - check

Trafalgar Square - check

Leicester square - check, if I must

Soho - check

Carnaby Street - check

Abercrombie & Fitch, errrr.

Yes, it is true, I used to bring visitors to London here to laugh at the people in the shop. Music so loud you think you're in a nightclub, blacked out windows so you can't properly see...more

3.0 out of 5 2 January 2010
by Linzi M.

Just like American tourists are obsessed with Topshop, the Irish are obsessed with American brands. Gap, American Eagle, Tommy Hilfiger, Benetton (in the 90s). But the motherload is Abercrombie.

So I finally visited (paid homage?) to the London branch today. Horrific.

It is frankly disturbing how much emphasis is placed on ogling the staff. Cos they look amazing, are they failed models.. were...more