American Apparel


American Apparel sells fashion basics, with great cut, fit and colour. All garments are sweat shop free, produced in LA by workers with proper pay, rights and benefits.

Venue Details & Map

American Apparel

123 Curtain Road
The City
+44 (0)20 7012 1112
Public transport:
Old Street, Underground
Yelp Reviews

3.5 out of 5 based on 8 reviews

Top 5 reviews of American Apparel

4.0 out of 5 22 May 2015
by Colleen C.

I would love to hate American Apparel. I really, really would.

Who do they think they are, anyway? Being all ethical and paying people a decent wage to produce the clothing they so cooly display? Jerks. Americans! Tyrants. Actually, yeah that's a pretty great reason to overpay for some hipster duds, knowing they weren't sacrificing Bangladeshi children to do so. (cough cough Primark - ick)....more

3.0 out of 5 4 May 2010
by fuertesknight

The original sad faced American Apparel store, before it spread out to Oxford Street and all the screaming 14 year old girls that listen to Chipmunk discovered the merits of jersey dresses.

This branch reminds you of what AA used to be- a legging heaven for underweight Hoxtonites with low self esteem and made up mental health issues. This store is very quiet and has an OK range of stuff. I...more

4.0 out of 5 4 April 2010
by itsjoe

This store is definitely my favourite in London. Although it's probably the smallest it's the quietest and I think it's a great shopping expierience going here. As it's small it doesn't carry the whole AA range so if your going for a particular item then you'd be better going to say the Camden one BUT if you want a browse of some well stocked basics and a quiet time come here!more

3.0 out of 5 2 December 2008
by Leon C.

I am a fan of American Apparel clothing. The styles are bright, colourful, fitted clothing with minimal if no logo's or patterns. Fitted styles suit me because I'm a big flirt and like to show off my body. The t-shirts and long sleeved ribbed tops do this to good effect.

At first glance it can be easy to mistake the shop for ladies fashion only, but once you make your way inside the men's...more

4.0 out of 5 28 November 2008
by Arabella G.

Was American Apparel on Curtain Road when Nathan Barley mythically resided in Shoreditch? I can't remember, likely because I was too busy working in media and revelling in the self-reflexivity of watching Nathan Barley while working in a Shoreditch media agency to notice.

I am certain however, that if Nathan Barley existed at the same time as American Apparel's Curtain road store it would...more

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