What The Butler Wore


What the Butler Wore was established in 1995 and it's reputation as one of London's most popular vintage fashion boutiques has grown steadily ever since.

What The Butler Wore specialises in 60s and 70s men's and ladies' fashion, but always have a selection of both pre-1960s and post-1979 items in stock.

Stylists, fashion connoisseurs, retro dressers and party-goers all love What The Butler Wore because of the high quality unique garments, great prices, fabulously helpful staff and, of course, the resident cat Binky!

You won't find row upon row of musty old leather jackets and dead stock sweatshirts here! What The Butler Wore buy, sell and search only for those one-off pieces that will make you look uniquely fabulous.

The What The Butler Wore staff have a combined experience in the vintage clothing industry of more than 35 years, and they all love wearing the vintage look - you'll find them looking every bit as cool as the items they stock! Their expertise ensures that only the best quality clothing, shoes and accessories are on offer.

Venue Details & Map

What The Butler Wore

108 Lower Marsh
+44 (0)20 7261 1968
Public transport:
London Waterloo, National Railway

Yelp Reviews

4.0 out of 5 based on 6 reviews

Top 5 reviews of What The Butler Wore

4.0 out of 5 4 February 2010
by Juncal P.

A great vintage shop in Waterloo... they used to have an also great records shop downstairs, but not any more...

Dresses, coats, bags, shoes.... if you enjoy vintage, you will have a great time going through all the stuff in this shop. Also a good place to pick up flyers and events info.more

4.0 out of 5 22 December 2008
by Claire L.

This is definitely my kind of shop. This place sells gorgeous vintage attire from the 50s & 60s. Prices vary from around £30 to £80 for a dress, depending on the quality.

I was on a mission to buy gold shoes once and I ended up getting them here. They are my most favourite vintage shoes.

Not everything in here is worth picking up but, like many vintage stores, you can always find a wee gem...more

3.0 out of 5 21 December 2008
by Hannah R.

What did the butler wear?

Well if he dressed himself in this shop, he'd be wearing a lot of uninteresting vintage.

Some people like 80's vintage with its loud sequins and copious ruffles. Some people like 60's vintage with its flowing skirts and bohemian prints. Some people like the emperor's new clothes which gets quite risque. Some people like to ride Bengali tigers around town. What...more

4.0 out of 5 7 December 2008
by Clarissa D.

What the Butler Wore is a great vintage shop. They carry beautiful old school pieces. What is up with vintage high heels though? Why are they so small? Did women have super petite feet in the 1960s or do I just have gigantic bear paws? It's just so odd. If I could fit into a pair of one of these gorgeous shoes then I would be out £20, £30 maximum.

They carry awesome coats and beautiful...more

4.0 out of 5 4 July 2008
by suedebaby

Cool retro fashion storea jewel in an otherwise strange cobblestone street!

Vintage, retro, antique, you name it.

Accessories, bags, shoes, coats, all the stuff you wish your great aunt had kept for you for when you 'grew up'!

Worth a browse if you are in the area, and if you have a party to go to and loads of ££££££, make it your one stop shop, darling!!!more

Look for similar items by category

Is What The Butler Wore your business?

Find out how to become a Partner to enhance your listing and access other benefits.