Toyshop Honeyjam takes its name from those of its founders; model Jasmin "Jam" Guinness and Honey Bowdrey. The shop, based just off Portobello Road, sells quirky and traditional toys, with fairtrade and eco-friendly toys sharing shelf space with retro and vintage favourites.

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2 Blenheim Crescent, Notting Hill, London, W11 1NN

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+44 (0)20 7243 0449

Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app

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Venue Details & Map


2 Blenheim Crescent
Notting Hill
W11 1NN
+44 (0)20 7243 0449
Public transport:
Ladbroke Grove, Underground


3 out of 5 based on 2 reviews

Top 2 reviews of Honeyjam

3.0 out of 5 6 December 2008
by Robin S.

What a sweet shop! Sorry, but it is. I don't have kids, but a quick pop in this shop is always refreshing as they - model Jasmine Guinness ("Jam") and friend Honey Bowdrey - have an amazing selection of toys and costumes for babes, tots and older kids (ie gag gifts), all laid out in a highly organized fashion. I have a soft spot for the retro wooden toys.more

4.0 out of 5 11 November 2008
by Zoe H.

Even if you're not a parent you will find yourself drawn to this delightful toy store. Honey Jam has lovely traditional toys such as spinning tops and a large selection of wooden toys. There's also some really cute kids clothes by designers such as No Added Sugar. I absolutely LOVE the baby grand piano which takes pride of place in the shop window. Prices range from a very reasonable £6 to a...more