Toyshop Honeyjam takes its name from those of its founders; model Jasmin "Jam" Guinness and Honey Bowdrey. The shop, based just off Portobello Road, sells quirky and traditional toys, with fairtrade and eco-friendly toys sharing shelf space with retro and vintage favourites.
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What a sweet shop! Sorry, but it is. I don't have kids, but a quick pop in this shop is always refreshing as they - model Jasmine Guinness ("Jam") and friend Honey Bowdrey - have an amazing selection of toys and costumes for babes, tots and older kids (ie gag gifts), all laid out in a highly organized fashion. I have a soft spot for the retro wooden toys.more
Even if you're not a parent you will find yourself drawn to this delightful toy store. Honey Jam has lovely traditional toys such as spinning tops and a large selection of wooden toys. There's also some really cute kids clothes by designers such as No Added Sugar. I absolutely LOVE the baby grand piano which takes pride of place in the shop window. Prices range from a very reasonable £6 to a...more