The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London, soon earning a reputation as ‘Simpson’s Suits’.
Today the brand is one of the UK’s most quintessentially British luxury labels, specialising in fine tailoring and accessories for both Men and Women. The brand’s unique House Check, which is recognised worldwide, was introduced in 1976 and has become an international symbol for the brand, featuring heavily throughout the clothing and accessories ranges.
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