Freed sell a wide range of dance and ballet wear including leotards and footwear.

Practical Information

94 St. Martin's Lane, Charing Cross, London, WC2N 4AT

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+44 (0)20 7240 2702

Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app

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Venue Details & Map


94 St. Martin's Lane
Charing Cross
+44 (0)20 7240 2702
Public transport:
Leicester Square, Underground


4 out of 5 based on 7 reviews

Top 5 reviews of Freed

5.0 out of 5 1 January 2009
by Zoe H.

I recently went to Freed with a friend who was buying ballet shoes for her daughter. Stepping inside the store instantly brought back memories of going there with my mum to get my ballet shoes, leotard and any other bits I needed for my weekly dance class. I remember fantasing about one day wearing the pink tutus on stage like all the great ballet dancers. I never made to the Royal Ballet...more

4.0 out of 5 1 January 2009
by Alice S.

I went in to Freed to buy some ballet shoes and dance skirts for some models we were styling for a shoot. I have wanted to go in for so long but as soon as I walked in, I felt enourmous and ridiculous. I was looked up and down by the shop assistants and felt that I needed to tell them automatically that the shoes and clothes weren't for me- they gave me a pitying look as if to say 'we know.'...more

4.0 out of 5 1 January 2009
by Prudence I.

I wish I was a ballet dancer so that I could actually be taken seriously when I come into this shop for a look. I always try and approach it with my absolute best posture and be really graceful in the vain hope that maybe someone will think I'm a pro. Sadly it's not convincing but I love this shop in the middle of London, near the Coliseum with its shelves of pointe shoes and leotards and...more

4.0 out of 5 8 December 2008
by Matthew D.

Freed's of London is a great store for those involved in the dance industry. It stocks a wide range of clothing and shoes for all dance styles and caters for adults as well as children. The staff obviously have a good history and knowledge of dance and so are able to help out anyone who really doesn't know what they're looking for, as was the case when i was after some tap shoes recently....more

5.0 out of 5 7 October 2008
by Templar

I suppose looking at me know that one would never guess I trained for the ballet. Like Topsy I just grew and grew. My friend became a Prima Ballerina with the Royal 15 I was too tall.

My first ballet shoes and character shoes came from here. We would order tights and shoes while on tour, in the Med and the Far East, from here and they would be swift to arrive.

'Frederick Freed...more