Freed sell a wide range of dance and ballet wear including leotards and footwear.

Venue Details & Map


94 St. Martin's Lane
Charing Cross
+44 (0)20 7240 2702
Public transport:
Leicester Square, Underground
Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app
Yelp Reviews

4 out of 5 based on 8 reviews

Top 5 reviews of Freed

4.0 out of 5 6 December 2014
by Gilly W.

I visited here like a total fangirl a few weeks ago. They are something of a mecca for dance shoes; ballet flats and pointe, ballroom, jazz, all of the above. They also, I learnt, make a range of small sized vintage style and wedding shoes. HUZZAH I thought, finally gorgeous shoes for my size 2.5 foot.

Unfortunately, not only am I size 2.5 but I've also got feet that resemble a small paddle;...more

4.0 out of 5 1 January 2009
by Alice S.

I went in to Freed to buy some ballet shoes and dance skirts for some models we were styling for a shoot. I have wanted to go in for so long but as soon as I walked in, I felt enourmous and ridiculous. I was looked up and down by the shop assistants and felt that I needed to tell them automatically that the shoes and clothes weren't for me- they gave me a pitying look as if to say 'we know.'...more

4.0 out of 5 31 December 2008
by Clarissa D.

Freed sells the prettiest dancewear and shoes that I have ever seen. Every time I pass this shop I want to be a ballerina. They sell sparkly ballet shoes that are just classically beautiful. They also sell tutus that I would wear on a night out, if it was socially acceptable of course. Actually, whatever, I'm going to cop one of those £40 tutus and I'm going to rock it at G-A-Y this...more

4.0 out of 5 8 December 2008
by Matthew D.

Freed's of London is a great store for those involved in the dance industry. It stocks a wide range of clothing and shoes for all dance styles and caters for adults as well as children. The staff obviously have a good history and knowledge of dance and so are able to help out anyone who really doesn't know what they're looking for, as was the case when i was after some tap shoes recently....more

5.0 out of 5 7 October 2008
by Templar

I suppose looking at me know that one would never guess I trained for the ballet. Like Topsy I just grew and grew. My friend became a Prima Ballerina with the Royal 15 I was too tall.

My first ballet shoes and character shoes came from here. We would order tights and shoes while on tour, in the Med and the Far East, from here and they would be swift to arrive.

'Frederick Freed...more

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