Venue Details & Map
94 St. Martin's LaneCharing CrossLondonWC2N 4AT
- +44 (0)20 7240 2702
- Public transport:
- Leicester Square, Underground
I recently went to Freed with a friend who was buying ballet shoes for her daughter. Stepping inside the store instantly brought back memories of going there with my mum to get my ballet shoes, leotard and any other bits I needed for my weekly dance class. I remember fantasing about one day wearing the pink tutus on stage like all the great ballet dancers. I never made to the Royal Ballet...more
I went in to Freed to buy some ballet shoes and dance skirts for some models we were styling for a shoot. I have wanted to go in for so long but as soon as I walked in, I felt enourmous and ridiculous. I was looked up and down by the shop assistants and felt that I needed to tell them automatically that the shoes and clothes weren't for me- they gave me a pitying look as if to say 'we know.'...more
I wish I was a ballet dancer so that I could actually be taken seriously when I come into this shop for a look. I always try and approach it with my absolute best posture and be really graceful in the vain hope that maybe someone will think I'm a pro. Sadly it's not convincing but I love this shop in the middle of London, near the Coliseum with its shelves of pointe shoes and leotards and...more
Freed's of London is a great store for those involved in the dance industry. It stocks a wide range of clothing and shoes for all dance styles and caters for adults as well as children. The staff obviously have a good history and knowledge of dance and so are able to help out anyone who really doesn't know what they're looking for, as was the case when i was after some tap shoes recently....more
I suppose looking at me know that one would never guess I trained for the ballet. Like Topsy I just grew and grew. My friend became a Prima Ballerina with the Royal Ballet..by 15 I was too tall.
My first ballet shoes and character shoes came from here. We would order tights and shoes while on tour, in the Med and the Far East, from here and they would be swift to arrive.