TRAID stands for Textile Recycling for Aid and International Development. Launched in 1999, TRAID has gone from strength to strength. With its unique link between recycling and fashion retail, TRAID continues to raise money to fund international projects whilst helping to promote recycling and waste reduction in the UK. Unwanted clothes that are donated are hand sorted or redesigned and reconstructed to make new recycled garments, and sold through their charity shops. Through its strong branding, TRAID has been successful in gaining a reputation for being innovative and edgy, appealing to a predominantly young, fashionable and environmentally conscious audience.
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