Floris is an English retailer of toiletries and accessories. They are also perfumers to Her Majesty the Queen.
Floris was founded in 1730 by Juan Famenias Floris, who arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival, in 1730, he secured premises in Jermyn Street, in the elegant quarter of London's St.James. Juan Famenias Floris initially set up business as a barber and comb-maker, however, he soon missed the aromas and sensations of his Mediterranean youth.
The first Royal Warrant was granted to J Floris Ltd was in 1820 as "Smooth Pointed Comb-makers" to the then newly appointed King George IV. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than 16 others. Floris holds two today: Perfumers to HM The Queen Elizabeth II and Manufacturers of Toilet Preparations to HRH The Prince of Wales.
Since opening in 1730, Floris has provided fragrance, fine toiletries and accessories to an incredibly loyal customer base. The Floris archives hold reams of treasured letters from customers detailing their preferences and their thanks, examples include: Florence Nightingale, Mary Shelley, and Beau Brummell, the dandy of his day in the early 19th century.
Floris is even a fictional character's choice. Ian Fleming's James Bond always wore Floris No.89, while Al Pacino's character in Scent of a Woman famously declared he knew the "woman in his sights" was wearing Floris fragrance.
The London store is in Jermyn Street, London in the same building Juan Floris created the business in the 18th Century. The mahogany counter still used in the store was purchased directly from the Great Exhibition at the Crystal Palace in Hyde Park in 1851. Many customs still endure today, an example of which is the passing of cash change to customers on a velvet pad; it was considered vulgar in the 18th century to touch your customer's hand.
This content has been supplied by Floris
Floris on the Visit London Blog
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