Back to the Future: What Advertising History Can Teach Us About Tomorrow

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The advertising industry is seemingly transformed beyond all recognition, with programmatic buying, targeted use of social media and even the incorporation of virtual reality into campaigns. But the modern era owes more the traditions and craft skills of previous generations than we often care to admit. Meaningful insights and strong ideas – interpreted visually and verbally in an engaging way – are still the bedrock of success. How can the wisdom of advertising practitioners of the past influence the world of Snapchat and Oculus Rift?

What you will learn:

The parallels between successful advertising campaigns of the past and those of the modern era

The importance of powerful storytelling and arresting messages – both past and present

How current strategies such as ‘native advertising’ and content creation can trace their origins to the past

Ways to find new inspiration for advertising strategy and creativity in 2017

Introducing Phil Woodford:

Director of Here Comes The Cavalry Ltd

Phil pursued a career in advertising and communications after graduating from the London School of Economics and currently provides creative and training services through his company Here Comes The Cavalry. He is a Course Director at the Chartered Institute of Marketing, specialising in copywriting and marketing communications, and has delivered workshops for a number of high-profile brands, as well as government agencies and charities.

Phil lectures in British Advertising at Sup de Pub – the advertising and marketing faculty of the French business school Groupe INSEEC – and is also an associate lecturer at Chelsea College of Arts in London. He co-hosts a weekly news review show on London’s Colourful Radio.

Any income made from this talk supports the Museum which is a registered Charity.

Venue Details & Map

Museum of Brands, Packaging and Advertising

111-117 Lanacaster Road
Notting Hill
Kensington and Chelsea
W11 1QT
+44 (0)20 7908 0880
Public transport:
Ladbroke Grove: On exiting the station turn right and take the first right onto Lancaster Road. Walk down Lancaster Road for one minute. The Museum of Brands can be found on the left.

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