Fashion Writing: The Real Issues

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Fashion journalism first flourished in the 1920s as a new breed of writers, photographers and editors catered to an eager consumer audience. Publications such as The New Yorker, Tatler, Vanity Fair and Vogue, among others, forged distinctive approaches to writing about style and imbued the industry with intelligence, energy and glamour. Almost a century later, fashion writing touches all elements of the media. Stories about the business of fashion, as well as the celebrities who promote it, are regularly profiled on the front page of national newspapers as well as in specialist journals and magazines. The opportunities to publish have also increased, with new platforms in print, broadcast and online media. But is there any truth behind stereotypes portrayed in films such as The Devil Wears Prada? And, what are the elements that make the perfect story?

Join us at this panel discussion exploring the realities of fashion journalism today and how the fashion magazine environment might develop in the 21st century. Forget the clichés and hear what it’s really like working for some of the biggest glossy magazines, in-house publications and new content aggregators. In an honest debate about their personal experiences and careers, the panellists will explain how they entered the industry, the reality of their day to day work and how future developments might unfold.

Venue Details & Map

Fashion and Textile Museum

83 Bermondsey Street
+44 (0)20 7407 8664
Public transport:
From London Bridge Station walk towards Tower Bridge down Tooley Street for about 3 minutes. Then turn right in Bermondsey Street. The museum is on the left hand side of the street.

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