Shopping for Kids in London: Clothes and Accessories
From big department stores offering the latest designer looks for kids, to budget highstreet buys, to independent shops, you'll find a great range of kids clothing in London.
Oh Baby London
Located in Brick Lane, Oh Baby London caters for the coolest of babies. Inspired by founder Hannah McHalick's frustration at bland, pastel-coloured baby clothes, you'll find colourful, funky baby tees, playsuits, vests and more. Bestsellers include the stripy "Been Inside For Nine Months" playsuit.
JoJo Maman Bebe
Give your child an air of French style with Breton- and nautical-inspired pieces from JoJo Maman Bébé. You'll find day-to-day clothes for kids as well as outfits for every occasion from weddings to the pool, plus shoes and coats. Mums-to-be will also find a treat in store, with JMB's range of maternity wear. There are multiple London branches.
Selfridges
If you want your toddler to look as stylish as Suri Cruise and the Beckham brood, head to Selfridges where you can pick up your favourite designer clothes in miniature. Juicy Couture, Diesel, Ralph Lauren and Calvin Klein are just some of the top name brands available for little people in the famous Oxford Street store.
Papouelli
School shoes have never looked so stylish! Papouelli (formerly Papillon) stocks everything from first shoes to school shoes and even bridesmaids' shoes in a large range of sizes. You can also get children's shoes in adult sizes for fast-growing feet. Papouelli has a flagship store in Marylebone as well as its original store on Elizabeth Street.
Rachel Riley
For hand crafted, vintage-style clothes, head to one of Rachel Riley's two London boutiques in Marylebone and Knightsbridge. Inspired by countryside living, you'll find gorgeous smocks, pinafores, shirts and floral prints. Kids will love wearing Rachel Riley clothes on long walks, days out in the park, or for any London occasion!
Elias and Grace
This Primrose Hill store is popular with celebrity parents including Jude Law, Thandie Newton and Sam Taylor Wood. Blow some serious cash on your kids in Elias and Grace, and snap up pieces by Stella McCartney, Chloé, Petit Bateau and more. There's also a mini play area in store if your little ones get bored.
H & M
Stock up on affordable kidswear at one of H & M's London branches. The clothes are designed to be hard-wearing and practical as well as safe, comfortable and fashionable. H & M's kids range is divided into babies, children and young, focusing on different needs for different ages. The Regent Street branch has a particularly good selection.
Westfield London and Westfield Stratford City
You'll be spoilt for choice at Westfield London and Westfield Stratford City, as many of your favourite stores stock children's sizes including Gap, Timberland and Zara. Also look out for specialist shops such as Bebe Bisou, which offers designer children's and babies' clothing. With plenty of space and dedicated Kids Clubs, both Westfield branches are great for little ones.
La Stupenderia
If your kids are dressing up for a wedding or party, you'll find elegant outfits for them in La Stupenderia. The Italian clothing brand made its UK debut in upmarket Belgravia. The stylish clothes are designed for ages 0-12 years old.
Olive Loves Alfie
Olive Loves Alfie offers a range of hand-picked childrenswear and accessories, as well as homewares for discerning parents. The shop is located in the heart of London's trendy Stoke Newington.