Richard Clayforth, Penhaligon's
Is there anything more evocative than a scent? Penhaligon’s perfumers have been using their London surroundings as inspiration for over 140 years, since the company’s original Barber shop opened on Jermyn Street in one of the capital’s most historic and fashionable districts. Watch and share Richard’s London story as he explains how Penhaligon’s fragrances begin with the million varied stories of London life ranging from the spirit of the ballet to the ingredients of a gin cocktail made famous by the bright young things of the capital in the roaring Twenties.
If you enjoyed Richard’s London story, enter our competition to create your own London story for a chance to win your dream trip to London for two. Prize includes round trip travel, a five night stay at a Radisson Blu Edwardian London hotel and your three favourite London story prizes.
Select Richard’s story and your prize will include a £200 shopping spree in the West End.
About London's West End
The West End is a shopping destination overflowing with flagship stores, prestige boutiques and your favourite international brands.
Europe’s biggest and best shopping streets are in London and include the vibrant Oxford Street, adjoining Regent Street's glorious curve of regency buildings and the sophisticated Bond Street.
Seek out St James’s, part of London’s luxury quarter. It is characterised by beautiful shop fronts and crafted goods, leading galleries that display and sell fine art, as well as an unmatched reputation for personal service.
Jermyn Street in St James's is the home of British shirt making, as well as the location of London's first wine and spirits merchants and the city's oldest cheesemongers as well as the highest concentration of Royal Warrant holders in the capital.
Take a break in Leicester Square, the perfect place for a drink, a bite to eat or to watch the world go by. Renowned for hosting red carpet premieres, you never know which famous faces you might see. Leicester Square is lined by restaurants, cafes and bars as well as world class cinemas and casinos, with many of the best West End shows nearby. There is so much to do here in the heart of London's West End.