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About The BFG Dream Jar Trail

This summer, the streets of London were transformed with magical giant Dream Jars to celebrate Roald Dahl’s 100th birthday and The BFG movie release.

These Dream Jars could only have belonged to The BFG (The Big Friendly Giant). Maybe he mislaid them during his night-time wanderings delivering wonderful dreams to sleeping children – or “chiddlers” as The BFG would say! Over seven weeks, The BFG Dream Jar Trail let we "human beans" explore this world of dreams for ourselves.

What Was The BFG Dream Jar Trail?

“Dreams is so quick on the outside but long on the inside,” says The BFG.

The BFG Dream Jar Trail brought to life the long-held dreams of celebrities and artists with Dream Jars across London and beyond over seven weeks this summer. Each of the 50 jars contained “splendiferous” sculptures based on dream stories from the likes of Steven Spielberg, Stephen Hawking, the Delevingne sisters and many more. Learn more about each jar and the dreams that inspired our celebrity “dreamers”.

The BFG Dream Jars could be found in iconic spots such as Tower Bridge, Trafalgar Square and Buckingham Palace; as well as in locations in Birmingham, Cardiff, Cheshire and Glasgow. Download a map to find out where all the Dream Jars were.

The BFG Dream Jar Trail: Steven Spielberg 

Most of the Dream Jars were auctioned to raise money for Save the Children with a selection also being sold to help the work of Roald Dahl’s Marvellous Children’s Charity.

Learn more about The BFG Dream Jar Trail and find out how it will help to make a difference to children across the world in the video below.

What are Dream Jars?

Dream Jars are where The BFG keeps the good dreams that he mixes before he delivers them into “chiddlers” bedrooms using his giant dream trumpet. “Dreams is mysterious things” and range from nasty “trogglehumpers” to wonderful golden “phizzwizards”. But instead, the jars on The BFG Dream Jar Trail housed magnificent sculptures. Take a look at all of The BFG Dream Jars to learn more about the dreams of the celebrities and artists who designed them.


How Has The BFG Dream Jar Trail Supported Save the Children?

Most of the Dream Jars were auctioned to support the work of leading children’s charity Save the Children, giving children in the UK and around the world the chance to dream big and fulfil their potential. Every day Save the Children does whatever it takes to give children a healthy start in life, the opportunity to learn and protection from harm. Money raised from the sale of the Dream Jars will help them change the world for children, giving more children the chance to make their dreams come true.

Donate now to help the most vulnerable children and find out more about the auction.

How Were The BFG Dream Jars Made?

The BFG Dream Jars were made by arts and design specialists 3D Eye, who create everything from one-off sculptures and red carpet premieres to city-wide sculptural attractions and fashion shows throughout the world. Working with images directly from The BFG film, the Dream Jars were first modelled in 3D and miniature versions were created before the giant full-size jars were put together by an amazing team of sculptors, artists and model makers.

From the hands of these artisans and crafts people the sculptures were created from an amazing array of materials and methods, so each jar was different and every sculpture within “splendiferously” unique. And, of course, “every dream is having its special label”.


Who is Roald Dahl?

Roald Dahl is the world’s number one storyteller. His books, which also include Charlie and the Chocolate Factory, James and the Giant Peach, Matilda and Fantastic Mr. Fox, are currently available in 58 languages and have sold more than 200 million copies worldwide. The BFG Dream Jar Trail is run in conjunction with Roald Dahl 100, which is celebrating 100 years since the author’s birth with a series of events and activities throughout the UK during 2016. Four of the jars on the trail were sold in aid of Roald Dahl's Marvellous Children's Charity, to continue the charity's work providing specialist nurses and family support for seriously ill children in the UK.

Author Sophie Dahl, granddaughter of Roald Dahl, upon whom the main character of Sophie is said to be based, said: "I am thrilled to be part of such a creative adventure in support of the incredible work of Roald Dahl’s Marvellous Children’s Charity. My grandfather was a great champion of dreams and imagination and I feel he would have been delighted to see his work supporting children in this way.”

What is The BFG?

This beloved novel by Roald Dahl was published in 1982 and has been enchanting readers of all ages ever since. This year, Steven Spielberg has brought The BFG to the big screen. The BFG tells the extraordinary tale of a young girl from London named Sophie. British newcomer Ruby Barnhill plays Sophie. The Big Friendly Giant is Oscar-winner Mark Rylance. Together they embark on a marvellous adventure, filled with “snozzcumbers”, Dream Jars, “frobscottle” and even a memorable meeting with The Queen!

Get a glimpse of director Steven Spielberg’s film also starring Penelope Wilton and Rebecca Hall below and find out more about The BFG movie, which is in cinemas in the UK and Ireland now.

The BFG Dream Jar Trail Would Like to Thank…

The BFG Dream Jar Trail could not have been brought to life without help from the artists and designers, as well as our Official Partner, Unilever and all our jar sponsors.

There are also a number of organisations and individuals who are deserving of a special BFG thank you: the London boroughs of Camden, City of London, Royal Borough of Kensington and Chelsea, Southwark and Westminster; organisations and venues Arsenal Football Club, Broadgate Estates, Chiltern Railways, Harrods, Historic Royal Palaces, The Barbican Centre, The Cadogan Estate, The House of Illustration, Royal Museums Greenwich, More London, The View from The Shard and Tatton Park; plus the authorities of Birmingham, Cardiff and Glasgow. A giant thank you also to Pickfords for their help in placing the Dream Jars.

A special “wondercrump” thank you goes to the Roald Dahl Literary Estate and Amblin Entertainment.

About Unilever

Unilever have proudly supported The BFG Dream Jar Trail and Save the Children.

Unilever brightFuture helps unite and amplify the efforts of a growing community of people who believe it’s possible to build a world where everyone lives well and lives sustainably, and who recognise we can only achieve this if we all work together to do small actions every day that make a real difference.

We believe there has never been a better time to create a better future for our children so that every child can dream big: a world where no child goes to bed hungry. Where every child lives past their fifth birthday and has the right to a happy childhood. Where every home has enough water to drink, wash, cook and clean, and where everybody can enjoy life today while protecting the planet for future generations. For more information please visit: