Case Studies

Reach visitors to London through the most powerful platform, visitlondon.com. Our expert in-house teams can help you craft a compelling one-off or ‘always on’ promotion to drive traffic, ecommerce, data acquisition or social engagement according to your business goals.

#VisitChristmas

  • An integrated digital promotion over 10 weeks
  • Highlighting Christmas experiences and events in the city
  • Bespoke landing page with headline sponsor uniquely aligned with Visit London brand via a beautifully designed skin
  • A high profile video promoted on our social channels
  • Enhanced editorial content delivered a high-impact promotion with more than 8.7 million page views

 

Lumiere London 2016

  • An experimental promotion in January 2016 where visitlondon.com was a lead partner and the official digital home of the festival of light
  • The project showcased unique light installations in key points across the city, anchored by a bespoke digital hub on visitlondon.com

 

Greenwich Content Hub

  • Launched 1 April 2016, Greenwich is a bespoke digital hub on visitlondon.com with inspiring, borough-specific information.
  • Working with local partners to showcase the destination more fully, the hub highlights location, attractions and ease of access to/from Central London to generate visits, increased spend and longer stays
  • Featured on the London Areas landing page on visitlondon.com, the cross promotional activity includes a new landing page, enhanced editorial, year-long competition, high profile video promoted on social channels, email marketing and display advertising